The first step we take when we’re employed by any new client is RESEARCH. We learn about them, their competitors and their customers. By learning what their target audience is shopping for we can better understand how we need to structure their website to market to these consumers.
WHO’S YOUR IDEAL CLIENT?
We create an ideal customer or avatar, their sex, age, location and what they are looking for and where are they looking for it. By understanding them we can create content that they will find interesting and informative.
We look at keywords used on your original website (if you have one) and research what keywords your consumers will search for. If we find that the short-tail keywords that are popular for your brand are too competitive we will look at longer-tail keywords or phrases that will suit your target market.
Search engine algorithms are always changing we are constantly learning as the web evolves to keep up to date with the best ways to earn positive SEO rankings. What we can do, is ensure your website can be easily explored by search engines like Google. By using descriptive URL’s, meta descriptions and page titles to make the users experience one that’s both enjoyable and easy to navigate.
CONTENT IS KING
This is so true, the more content on a site, the more it helps the user to know what, where or when to do or get it. In a recent blog from Forbes they say “Search engines have stated that creating quality content is the best way to not only rank for keywords, but also create positive user experiences.” https://www.forbes.com/sites/theyec/2012/08/03/the-6-basic-components-of-a-strong-seo-strategy-for-online-retailers/#37f139e0ea53
Once we have all the insights into your business, your new website, your competitors and your ideal customer we create the SEO strategy document to give you an idea of what we have planned, when we can improve and where you are already kicking goals in the SEO department. Contact us here at OnScreen Designs so we can help you with SEO.